Sponsored Video: River Island Vogue Off

[Sponsored by River Island]

“You’ve got the looks but have you got the moves?”

Fashion meets technology as one of my favourite British brands River Island recently released their Spring/Summer 2012 ad campaign in the form of a Facebook application called River Island Vogue Off. The video I posted above advertises the application, where you can see River Island models Sid, Ryan, Marloes, Eliza, Jacob and Alejandra act out a series of comical dance routines in accordance with a rather tongue-in-cheek narrative. Check out the video! It’s highly entertaining… I couldn’t stop smiling and laughing!

Well, great news for you and me, now we can all join in the dance-off fun! River Island has made this Facebook app publicly interactive and mobile, which means it can easily be played on an iPad anytime, anywhere. The app basically lets you paste a snap of your face as well as your fashion-obsessed friends’ faces onto the program to see what you all look like when busting some serious dance-off moves. To join what could possibly be the funniest dance-off of the century, feel free to try out the application here. Let me know when you’ve tried it out. I can't wait to hear all about your tickling tale!

For those who are not so familiar with River Island, here’s the lowdown: This Britain-based retailer is known for their unique style, original designs and affordability. They have nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe. This brand claims to be the ultimate spot for customers to pick up everything you could ever need for a complete head-to-toe look -- amazing dresses, delectable denims, fabulous shoes and handbags, and more! To learn more about River Island, connect and keep up with them via Facebook or Twitter.