Loud & Proud

(Stockholm Streetstyle)

Why so mellow -- make a statement with your yellow!

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Disheveled Elegance

(Numéro August 2010)
Model: Magdalena Frackowiak | Photographer: Greg Kadel

Clever layering mingled with nonchalant attitude and studded with ultimate confidence.

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Balance & Proportions

(NO Magazine)
Model: Bambi | Photographer: Mark Hunter | Stylist: Zara Mirkin

When it comes to styling, it's not a matter of 'all or nothing': covering clumsily head to toe or going scantily clad in public will get you nowhere fashionably worthy of a second glance. Really, it's all about balance and proportions: achieving harmony with your clever picks of colors, patterns, cuts, drapes, and fabric.

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Native Notion

(The National magazine)

Model: Gloria Loitz | Photographer: Tina Chang | Assistant Photographer: Eric Duffy | Stylist: Malorie Urbanovitch | Assistant Stylist: Zoe Kreider | Hair & Makeup: Nickol Walkemeye

Indulging in neutral tones and welcoming autumn with open arms...

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Street Smart

(Disco Bardot by Zanita)
Model: Vanessa Breuer | Photography and styling: Zanita

Look dazzlingly stylish but subtly low key as you embrace easy, effortless dressing in street-smart pieces.

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To Peace | Two-piece

(Lindsay Lohan photographed by Ellen von Unwerth for GQ Germany August 2010)

This is about creative solutions borne out of necessity.

Here we present two ideas for those who would love to kill the feeling of discomfort when exhibiting bikinis (which at times can be so tiny you might as well be running around buck naked) but still adore the two-piece silhouette. Vintage-inspired or à la mode, these attention-grabbing solution pieces will no doubt relay a promise of stress-free adventure at the beach!

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(Dakota Fanning in Marie Claire August 2010)

As more womanly shapes and shades start to aboard the trend train for the latter half of 2010, tough accessories are yet to make a complete exit. Nevertheless, we're not complaining; the overlap has further opened more doors for fantasy styling that we can put our stamp on.

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(Roberto Cavalli Fall 2010 Campaign )
Supermodel: Gisele Bundchen | Photographers: Mert & Marcus

Take your high street pieces to another level by indulging in mix of luscious prints and textures... you'll sure to be on fire!

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(Marie Claire US August 2010)
Model: Alison Nix | Photographer: David Oldham | Stylist: Zanna Roberts Rassi | Hair: Keith Carpenter | Makeup: Thorsten Weiss | Manicure: Tatyana Molot

Finding the right vest is all about cut, fabric, and drape. Whether you select one made of leather to inject attitude into your more feminine outfit or one of a simple classic form, just make sure its structure flatters your silhouette; clean lines with clever panels and seams will ensure great fitting for you and high durability for your vest.

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(The National Magazine)
Model: Masha | Photographer: Tina Chang | Stylist: Katie Trotter | Assistant Stylist: Nadia el Dasher | Hair & Makeup: Carolyn Gallyer

Make ladylike sophistication feel relevant for now by adding an inspiring mix of accessories like a vintage hat, metal arm candy, or standout shoes. Or if you're feeling extra spunky, as in the cases above, don all three in one go.

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Dawn to Dusk

(Z!NK Fall 2010)
Model: Niomi | Photographer: Martin Tremblay

Whether you're handling a business or running errands all day -- every girl needs a power suit to match that driven attitude. For a more contemporary twist on the good ol' blazer, go for ones with shorter sleeves (it is mid summer!) but with smart, creative detailing. A streamlined yet playful ensemble will take you a long way on a hectic day!

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Built to Capture

(Georges Rech Fall 2010)
Photographer: Greg Kadel | Model: Ali Stephens

Perhaps the appeal lies in their figure-hugging shapes that accentuate the right places. Or perhaps it’s that go-with-everything color, or the charm factor of the materials used. Or maybe it’s the glamour of the 'long sleeves + micro mini' design. Whatever it is, we simply can’t imagine our sensational summer nights without them. Can you?

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Back to Basics

Model: Bregje Heinen | Photographer: Marc de Groot | Stylist: Renu Kashap

Sometimes bolder is not always better. Contrast this summer's bright sunny weather with faint-colored pieces while showcasing an understated sexy-cool mélange of nude and soft frills.

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The Edge

(Vogue Germany August 2010)
Photographer: Alexi Lubomirski | Model: Abbey Lee Kershaw

Amplifying the "dress + boots" fashion phenomenon.

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It's Summertime

(Elle Italia July 2010)

Model: Alyssa Miller | Photographer: David Burton | Stylist: Carola Bianchi

With vivid colors reminiscent of sweet candy paradise and temperature so high you might as well be in the middle of a dessert, there is no better time to strip down to short shorts and go barefoot. Soak in the sun, ladies, and soak in style. It is summer time.

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Furry Feathers

(Stockholm Streetstyle)

Let your lavish item have a fashion moment while you wear it with such aplomb. How to make this look work for the city? Simply add sky-high heels and precision-cut accessories, et voila! You’re ready to go.

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Young & Free

(Ocean Drive Magazine)

Nothing like a team of red and brown in the form of clashing floral prints to set the perfect tone for pre-fall season.

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(ACNE FW2010)

Beat the clean cut fashion blahs and opt for more relaxed asymmetrical pieces for that soft, laid-back look.

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Black Out

(Photography: Ellen von Unwerth)

Have some fun dressing up. The street is your stage :)

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The Best Part...

(Photography by Regan Cameron)

... about going out is the preparation!

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Go with the Flow

(Miss Unkon Lookbook)

From the studio to the street, maxi dresses are making a return this season. How to blend with the recurring trend while still standing out in the crowd? Pick a dress with a flirty silhouette and a flowy hemline, and toughen these feminine elements with clever extras like leather boots, a belt, or a hat. You'll definitely get heads turning!

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Urban Renewal

Milla Jovovich -- captured by Peter Lindbergh.

For its Fall 2010 ad campaign Escada is injecting a little attitude in every outfit by incorporating tough materials and sleek hairstyles, but clearly there's nothing "borrowed-from-the-boys" about these looks, as the soft silhouettes find harmony with the leather leggings.

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