Garth Cook 'This Is Not Resort' 2013 Collection Launch

At the Garth Cook 'This Is Not Resort' 2013 collection launch that took place at 140 William last night. Though I'm not a huge fan of pastel hues, my eyes were undoubtedly drawn to the brilliant unique cuts and overall youthful designs. From the origami-like neklines to transparent dresses and billowy blazers, Mr Cook managed to capture my highly selective soul again with his novel creations!

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Garth Cook | *This Is Not Resort* 2013 | Behind the Scenes

Behind the scenes at Garth Cook *This Is Not Resort* 2013 campaign shoot

Behind the Scenes @ Garth Cook 2013 Collection by Kennedyboy Productions.

Signature tailored silhouettes. Statement patterns and colours. Unforgettable prints.

Labeled as the next big thing (no surprise!) by Australia's leading ladies of fashion at Yen, Cleo, Grazia, Russh and Oyster Magazine, Garth Cook will unveil his highly anticipated yet paradoxically named This Is Not Resort 2013 resort collection next Wednesday evening to a strictly invitation-only audience. Didn't get the invitation? No worries. If you're in town this weekend, make sure you grab a copy of the STM; the pages will reveal sneak peek preview of Garth's This Is Not Resort collection, featuring selective shots from the yet-to-be-released campaign images, shot by Ivan Shaw. The images feature Perth model Kim Wainscoat, with make-up direction by industry-favourite Lauren Wood, and hair by the King street cool-kids @ Head studio.

Garth Cook dress & trousers by Romain Duquesne

Garth Cook at PFF 2011

Garth Cook dress in Tangent Magazine.